Work / RMHC Case Study

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Ronald McDonald House Charities —

We have been RMHC Chicago's agency for over 10 years and we could not be prouder. THIS is a great brand that helps scores of families as they deal with a sick child. To do that, they must raise money to help keep their amazing facilities open.

And that's where we come in with advertising, promotional support, digital, direct mail, event planning and merchandising—if it is a tactic that will help people give, then we will slap some creative thinking on it.

We create and execute many different fundraising drives for RMHC —

Below are some of our favorites.

COVID Appeal

By the summer of 2020, the COVID virus had not only ravaged the country, it had decimated giving. So, we set about creating a campaign to remind people that no matter how scary things got, it could always be scarier. To date, this has been our most successful fundraising effort ever.

Big Mac Under Glass

Each year RMHC throws a big gala and invites all the fanciest of people. It's a celebration of the kids, the doctors & nurses and, of course, a chance to ask people to give. Below is the theme and work for a recent RMHC gala.

MetroLight Billboards

Compelling, story-driven advertising has always been a feature of our work for RMHC. Here is one particularly powerful recent campaign.

Golf Classic

Every year RMHC hosts a golf tournament. Below is an example of the graphics and event support we provided for one of these events, including the logo for the event and merchandising.