Work / Atkore
It's what's inside
—the walls—
that really counts.
Atkore —
When Tyco International first approached us, they were a diversified, global company that had brought all of their commercial building products under one parent brand—many of these brands having been around for a very long time. Beyond modernizing and aligning the sub-brands under a parent brand, the real challenge was they needed a name for the parent brand and then the subsequent marketing to align their “house of brands” to the parent brand.
INSIDE THE WALLS —
All of their many brands are “at the core” of a building. So, we named the parent company Atkore. Then we designed their logo and realigned the many product brands in their portfolio under a new architecture and naming system. We then designed and produced the corporate identity, websites and all marketing materials for each distinct brand.
Today, every Atkore product brand is the category leader in their respective markets.
