Career / Senior Performance Media Associate (Programmatic)
Description —
Do you direct programmatic media like an air traffic controller? Do you pull all the right strings, like some sort of puppet master savant? Then maybe your considerable skills would be a perfect fit at Two by Four. We’re looking for a Sr. Performance Media Associate who will translate business and marketing objectives into impactful programmatic and retail media activations. This magnificent media maven will have oversight and responsibility for the day-to-day management of all self-serve programmatic media at the agency and its proper implementation. If you’ve got the trading chops, we’ve got a job waiting for you.Responsibilities
- Ability to setup and manage programmatic campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
- Strong executional experience trading in DSP platforms like Adelphic, The Trade Desk, and/or DV360.
- Strong knowledge of programmatic best practices with a keen eye to executional details.
- Ensures that client budgets are being utilized as effectively as possible—this includes building new campaigns, budget management, ongoing optimization and testing new channels/tactics/audiences/creative/etc.
- Collaborates with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
- Leads the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
- Executes test-and-learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met.
- Builds, optimizes, and reports on programmatic and e-commerce campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.
- Leads the pre- and post-launch QA process for programmatic media and traffics campaigns to ensure that all creative is uploaded properly and that all tags/pixels are firing so that campaigns launch on time and performance metrics can be properly tracked.
- Ensures proper daily pacing, vendor monitoring and optimization of campaign performance.
- Experience auditing programmatic accounts to QA setup and look for tactical expansion opportunities.
Qualifications
- Bachelor’s degree and 3+ years’ experience in programmatic execution
- Strong familiarity DSP platforms (Adelphic, TTD, DV360)
- Experience in retail media/e-commerce platforms (Walmart, Amazon, etc.) and performance analytics platforms (Looker, Google Analytics, Tableau, etc.)
- Strong analytical skills and attention to detail
- Team player with strong communication and organization skills
- Self-motivated and able to work under own initiative
Accountability
- The Sr. Performance Media Associate (Programmatic) is responsible for leading the management of day-to-day execution and operations of paid media campaigns across programmatic channels, e-commerce/retail media, and other biddable media platforms.
- Reports to: Director, Performance Media & Analytics
- THIS IS A PREDOMINATELY “WORK FROM THE OFFICE” JOB. While we currently offer “Work from Home Wednesdays”, this job requires that you work in our Chicago or Nashville office Mondays, Tuesdays, Thursdays, and Fridays.
- Direct applicants only. No agency solicitations of any kind.
- Benefits include: health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance and more.
- Salary Range: $55,000 - $75,000: DOE.