Blog
We Build Brands.
A clear brand architecture provides a simple framework for marketers, a clearer story for sales teams and greater relevance for customers. We call this brand coherence. And we're really, really good at it.
Brand Architecture
Sticks and Stones aside, a Bad Name can REALLY hurt you.
View the articlePositioning in 4 Easy Steps
Differentiate, Become Relevant, Deliver and Earn the Rep you deserve.
Brand Strategy
We have a Proven System for Naming Systems.
View the articlePost-Production in a Post-Covid World
Working from home is great when you can, but what happens when you need to produce something? How is our new socially distant reality changing production—namely shoots, talent, editing and even craft service. All aspects of production are evolving and 2x4 is leading the way with new innovative, collaborative production processes.
Production Process